Born by the water in the countryside around “Aÿ“ in 1843, BB leaves its mark on Parisian hotspots, from “Le Louvre“ to “Orsay“ to “Le Palais de l’Elysée“. In vogue during the “Années Folles“, BB celebrates the fervor of “cabarets“ before concentrating on the freedom inspiration of the 1960s “Saint-Tropez“. To choose the elegance of life in the simplicity of its beauty means “being free“ by BB! In the insouciance of its nearly two centuries, loyal to its deep nature, BB starts a new chapter of its history with colors of the finesse of French effervescence. The BB magic, as the seed becomes the fruit, releases its essence at the heart of the most unforgettable meeting, the one between history and the senses of he who receives it in his palate. You cannot teach or learn BB; you share BB, you tell BB, you live BB! To immerse yourself in BB’s universe means traveling through moods, places, meetings, and seasons, to discover the timeless flavor of the BB fantasy which belongs to you. Listen to it and let it flow into your glass!